Emarketing
Today, it is not enough to have a journal. You must have a reader. And readers have more journals to read, but less time to read.
For decades the "publish it, and they will come" policy has worked. But not any more now. Search engines and abstracting services have emerged to help the scientists search. But should the reader look for the information, or rather should the information provider look for the reader ?
Versita helps other publishers to promote their publications to thousands of researchers who work in the relevant field. We put it on the paths that scientists use when they explore the information jungle. We put it in front of their eyes instead of keeping it in a chamber they may visit or not.
Our services help to grow readership and citations. For more details, please visit our Impact Factory website, or contact Jacek Ciesielski at gm@versita.com.
If you are interested in other Versita services, please follow the links.
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